Does your clinic send electronic communications, such as emails and text messages, to patients? As of July 1, 2017, Canada’s Anti-Spamming Law (CASL) will be in full effect and there are two key points to be aware of with regards to your practice:
- Implied Consent – Unless you have “Deliberate Consent”, you are only eligible to contact a patient electronically if they have done business with you in the previous 24 months.
- Private Right of Action – An individual will have the right to take legal action against an organization or its employees for a violation of CASL.
For more information on what CASL fully entails, you can visit Canada’s Anti-Spam Legislation website.
Visual-Eyes and Visual Connect are fully CASL compliant. It is considered best practice to obtain “Deliberate Consent” from your patients using the Visual-Eyes consent module.