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Patient surveys are a great way to measure the patient experience and make sure that your optometry practice is running smoothly. Eye care is a personal experience that encompasses not just the eye health exam. Elements that can drive patient satisfaction include: Regularly checking in with your patients can allow you to identify your practice’s […]
Use patient demographics to group patients into different categories and send relevant personalized mail outs. These mail outs can help your clinic stand out and offer great value to your patients. Some message types you can send include: Newsletters Targeted Marketing Education With demographics, you can target your messaging to specific audiences to achieve better engagement. For more information […]
Marketing campaigns create a unique URL that allows you to track if patients are finding your online booking site from your social media platforms, emails, ads, and more. More importantly, they also show which of those markets result in bookings. Various tools can determine how patients are booking appointments at your office. You can utilize: […]
Many businesses do not feel the need to offer gift cards for a handful of reasons. Maybe they consider themselves too small, already offer gift certificates, or just do not know where to start. But if you do not sell gift cards yet, you are ultimately missing out. You take pride in your business and […]
Email marketing campaigns are available in Visual Connect, allowing your clinic to create and customize email blasts for newsletters, marketing, and educational material. Stay front of mind by keeping patients informed of office updates, the latest trends and promotions, and more. A detailed Email Campaigns Guide is available that covers how to create, pause, resume, […]
Do you want to reach out to specific patients? Create your own custom export with our mailing export reports for targeted marketing, educational purposes, or internal data research and watch your business grow! You can create: Letters Envelopes Labels Patient counts Spreadsheets Stay on top of your patient communications and view our GUIDE for instructions […]
Our new Visual Connect email editor has additional customization options for your messages. Engage your customers and compliment your clinic branding with these new upgraded options: Add photos Link websites Link surveys Use a header that will draw attention More fonts Please view our short GUIDE for instructions on using these new features. Haven’t heard […]
As business owners, knowing your referral sources and successful marketing programs is an important aspect of managing growth. The first step to find out where your patients are coming from is to start asking! For new patients, you might ask: How did you hear about our office? The answers should be entered consistently, in Visual-Eyes […]
“If you measure it, it will improve.” Every business has key values which if tracked, can drastically effect the performance of your business. In the optometry industry, one of these key metrics is your average revenue per full exam (also sometimes called ‘revenue per patient’.) Why is revenue per full exam so important? It is […]
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